So, you’re starting a new business or maybe you feel like your current logo could do with a refresh?
There is an abundance of free or cheap logo makers available online, but have you ever wondered just why they are so cheap or free? Below are 3 reasons why free or cheap logo makers are not the best solution to create a logo for your business.
Free logo makers use cut-and-paste templates.
This means that your design will be neither unique, nor will it have had a trained eye in graphic design to look over it. Many logos that are created using free logo makers look subpar at best, and if you search for examples, or make your own, you’ll find that something is just not quite right about them, but you can’t put your finger on why.
A trained graphic designer will assess a logo and know when things don’t look right, and more importantly, how to fix them.
You have to pay for a free logo maker in other ways.
Most things in life are not free. There is always some sort of hidden charge or element of your logo that you won’t be able to control, such as a watermark over the whole logo, or a logo that looks blurry or pixelated. The time you will have spent on fixing your logo and to have it look like something you wanted, is time you could’ve spent on other things such as growing or managing your business.
A graphic designer is a worthwhile investment in creating the logo and branding for your business. As the saying goes, ‘buy cheap, buy twice’.
Using cheap design services instead of a free logo maker.
Fly-by-night designers, or those that don’t have a graphic design background, haven’t had the training in graphic design fundamentals. Their lack of experience means you won’t receive an excellent service for creating your logo, and more often than not you’ll end up with a logo that you aren’t 100% happy with. Designers who have spent the time training and getting to know their craft will often pick up on things that uneducated designers will miss.
An educated graphic designer will take the time to understand your business and your customers’ needs; using their experience to guide you through the process of creating an impactful logo for your business.
Design services are an investment. Graphic designers spend a lot of time and money training to be as good as they are, and when you pay for a logo, you’re not just buying a logo, you’re buying an identity for your business.
If you’re thinking of creating a logo, why not check out Startup Business Branding? We have a range of packages to suit all budgets, from a unique logo, to other assets such as social media assets or printed materials.
And with excellent customer service thrown in, plus a set of brand guidelines included in every package on how to best use your new logo, you can have peace of mind knowing a friendly and professional designer is looking after you and your brand identity every step of the way.