Colour in logo design – How different design elements make a great logo

There are many elements that make a great logo: colour, shape, typography to name a few. Have you thought how each element impacts your logo and overall brand feel. A good logo normally can’t be thrown together in Canva in 5 minutes. It takes research, development and implementation for a logo to work well, as well as education and experience to carefully construct design assets to create a logo. Here, we’ll explore the different elements you should consider when having your logo designed. In this post, we delve into the use of colour in logo design, and why it’s crucial for your logo not only in terms of how it looks, but the emotions it can convey…

colour in logo design

One of the most important aspects of your company image is colour. From an emotional standpoint, colour subconsciously affects people in how they perceive the world around them. There’s a reason McDonald’s use red and yellow, and why Facebook and Twitter use blue!
You need to consider how you want your customers to perceive you and your business. Do you want to be seen as friendly? Professional? Trustworthy? Creative? Valuable? Different colours reflect different moods and perceptions, here is a quick rundown of what each colour can represent:

 

Red:

Some variants of this colour: cherry red, bright red, wine red
Emotions associated with this colour: power, love, energy, speed, anger, fire, passion, danger, defiance
Companies that use this colour in their logo: Lego, Virgin, Coca Cola, Nintendo, YouTube


Orange:

Some variants of this colour: brick orange, bright orange, orange juice
Emotions associated with this colour: fun, warmth, food, positivity, freedom, excitement, energy, refreshing
Companies that use this colour in their logo: Fanta, Nickelodeon, Burger King, Timberland, Just Eat, TNT


Yellow:

Some variants of this colour: sunny yellow, pale yellow, flourescent yellow
Emotions associated with this colour: happiness, optimism, inspiring, energy, creativity
Companies that use this colour in their logo: McDonald’s, Ikea, Schweppes, Amazon, Chupa Chups


Green:

Some variants of this colour: grassy green, lime green, forest green
Emotions associated with this colour: nature, growth, wealth, health, tranquillity, fertility, balance, peace, harmony
Companies that use this colour in their logo: BP, Tropicana, Android, Starbucks, Land Rover, Macmillan, The National Trust


Blue:

Some variants of this colour: sky blue, ocean blue, sapphire blue
Emotions associated with this colour: calm, trust, masculinity, reliability, corporate, traditional, stability, peaceful, intelligence
Companies that use this colour in their logo: Pfizer, Nasa, Dell, Oral-B, WordPress, Ford, IBM, Intel, NHS


Purple:

Some variants of this colour: lilac, royal purple, mauve
Emotions associated with this colour: spiritual, royality, luxury, authority, sensual mysterious, sophistication
Companies that use this colour in their logo: Cadbury, Hallmark, Aussie, FedEx, Yahoo!, Purple Brick, Roku, Zoopla


Pink:

Some variants of this colour: baby pink, dusky pink, hot pink
Emotions associated with this colour: love, understanding, caring, soothing, femininity, stimulating, childish, creative
Companies that use this colour in their logo: LG, Johnson & Johnson, BBC Three, Pink Ribbon Foundation


Brown:

Some variants of this colour: sandy brown, muddy brown, chesnut brown
Emotions associated with this colour: supportive, security, protection, earthy, strength, safety
Companies that use this colour in their logo: Nespresso, M&M’s, Yves Saint Laurent, UGG, Aero


Black:

Some variants of this colour: grey, black, deep black
Emotions associated with this colour: luxury, professional, independence, seriousness, control, elegance, efficiency
Companies that use this colour in their logo: Nike, The Telegraph, Arts Council England, Porsche, HM Government


White:

Some variants of this colour: brilliant white, ivory, cream
Emotions associated with this colour: purity, innocence, cleanliness, simplicity, sincerity, freshness, hygiene, sophistication
Companies that use this colour in their logo: Channel 5, Next, Pizza Express, Metro


So, what are you trying to convey to your ideal client? Do you want to show that you are trustworthy? Fun? Social? Professional? By identifying how you would like your future customers to see you can help in choosing which colour will best suit your brand.

If you’ve been thinking of investing in commissioning a logo, Startup Business Branding can help with that! With over 17 years of experience in graphic design, print and customer service, we are well placed to help you start your journey creating your logo and more! Please visit startupbusinessbranding.co.uk for more information.

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