If you’re thinking of starting your own business, or if you’ve been running your business for a while now, have you considered having your own logo professionally designed? If you’re unsure if you should have a logo for your business, here are four reasons why having a logo for your business is a good idea.
- It makes your business look more professional
This one goes without saying; a professionally designed logo will make you look head and shoulders above your competition who may have used free software to design their own logo, or not even have a logo at all.
You may think it’s a good idea to download free software to your phone to design a logo, but at best it will look incoherent and unprofessional, and at worst you will be driving your customers away to your competition.
A logo that has been designed by a professional, who has experience in graphic design and understands the fundamentals of good design, will generate far more engagement for your business than a logo that looks like it’s obviously not been designed by someone who has had an education in design.
2. It can help speak volumes about your business’s values
A professionally designed logo is more than just an icon for your business. It can help inform your customers about what your business is like, whether that’s professional, like an accountant, fun, like a cake decorator, or even informative like a blogger or influencer.
A designer will take into account you, your business, your business’s goals, target audience, amongst other criteria, and create a logo for you that reflects all of these aspects.
3. It makes your business trustworthy
How important do you think first impressions are? If you’ve attended an interview, chances are you made yourself look presentable for your potential future employer, after all, you want them to view you at your best, polished self.
This is also true for your business. If you have a logo that looks scrappy or unprofessional, this will make your customers think twice before approaching you for your services or products.
By showing that you’ve invested in your logo for your business, your customers will see that if you care to invest in your business’s image that you would also care about them.
4. It makes your business stand out among a crowd
A logo should encompass all of the above points, and also be memorable enough that when your future customers need your service or product, they recall your business, this is known as picture superiority effect,and research about picture superiority effect can be found here(1).
In conclusion, a logo is a great addition to your business. It helps give your customers an image they can recall, it instils trust within your customer base, and a well-designed logo will be relatable to your business and your customers.
If you’ve been thinking of investing in commissioning a logo, Startup Business Branding can help with that! With over 17 years of experience in graphic design, print and customer service, we are well placed to help you start your journey creating your logo and more! Please visit startupbusinessbranding.co.uk for more information.